Upload your ad and get an AI attention heatmap, element-level scores, and specific fixes before you spend a dollar. No account required to see what it does.
PNG, JPG or WebP — up to 10 MB. Your file stays in your browser for this demo.
Upload, analyze, fix. Built for performance marketers who don't want to wait for live CTR data to tell them their creative is broken.
Drop in any static ad creative (PNG, JPG, or WebP). No account required for the demo on this page.
A vision model trained on millions of eye-tracking sessions predicts where viewers' eyes will land in the first 3 seconds.
Overall score (0–100), element-level visibility scores, and specific recommendations to lift CTR before you launch.
Most "ad analyzers" give you a generic grade and three platitudes. GazeIQ gives you element-level diagnostics and specific fixes — the same workflow agencies use to pre-test creatives before launch.
A single 0–100 number summarizing how well your creative will hold viewer attention versus drive scroll-away.
Separate scores for your CTA, headline, product shot, and brand logo — so you know exactly which piece is invisible to viewers.
The predicted order viewers will scan the creative. Critical for checking that your offer lands before the exit point.
Specific, copy-paste-style fixes: 'move CTA 18% left,' 'increase headline contrast,' 'simplify background.' Not vague advice.
Meta Feed, IG Story, Google Display, and Facebook Carousel each have different attention patterns. Your score is calibrated to the real context.
The average user spends 1.7 seconds on a social ad before deciding to scroll or engage. In that window, their brain runs a pre-conscious scan: where to look, what to process, and whether to keep scrolling. If your CTA, headline, or product sits outside the natural gaze path, those elements effectively don't exist — no matter how good the copy is.
This is why creative quality drives up to 70% of campaign performance, according to Nielsen's cross-platform ad effectiveness studies. Bids, audience, and placement matter — but they can't overcome an ad that doesn't get seen. A free ad analyzer that predicts attention helps you identify the common failure modes: CTA in a dead zone, headline competing with the product image, visual hierarchy spread across too many elements, or insufficient contrast between foreground and background.
The three attention principles worth internalizing: pre-attentive processing (the brain categorizes images by color, contrast, and motion in under 200 ms — before conscious reading), the Z-pattern and F-pattern scan paths (viewers scan social ads in predictable shapes depending on placement), and the salience bottleneck (the brain can only track one dominant element at a time; ads with multiple competing focal points lose attention to none of them). A good ad analyzer operationalizes all three into scores you can act on.
In practical terms, creatives that score above 75 on GazeIQ's Attention Score outperform creatives scoring below 60 by an average of 34% in CTR and 22% in ROAS in head-to-head testing across 2,400+ campaigns we've analyzed. The goal of pre-testing is simple: stop paying to learn a creative doesn't work. Know before you spend.
A modern AI ad analyzer measures where viewer attention will land on your creative, how visible each individual element is (headline, CTA, product, logo), and how well the overall composition holds attention versus pushing users to scroll. GazeIQ also produces an overall Attention Score from 0–100 that correlates with CTR lift in live campaigns.
Yes. You can analyze 3 ad creatives per month for free with no credit card required. Each scan includes a full attention heatmap, element-level scoring, and AI fix recommendations. Paid plans unlock unlimited scans, A/B pre-testing, video ad analysis, and GPT-4o powered recommendations.
Modern saliency and gaze prediction models trained on millions of eye-tracking sessions achieve 85–93% correlation with live eye-tracking studies on static creative. For performance marketers, this is more than accurate enough to reliably distinguish high-attention creatives from low-attention ones before spending live budget.
The free ad analyzer accepts PNG, JPG, and WebP images up to 10 MB. It supports every major ad placement size: Meta Feed (1:1 and 4:5), Instagram Story and Reels (9:16), Google Responsive Display, and standard display sizes like 300×250, 728×90, and 160×600. Video ads are supported on paid plans.
Yes. Upload the creative you plan to run on any platform and GazeIQ will analyze it against the attention pattern for that specific placement. A creative optimized for Meta Feed has a different attention profile than the same creative on a Google 300×250 unit—GazeIQ scores each context accordingly.