Agency creative analytics built for multi-client teams. Score every client's creative drop, cut review cycles in half, and end the creative-vs-targeting blame loop—with unlimited scans on the Agency tier at $249/month.
Agencies face a fundamentally different creative problem than in-house teams: they have to produce, defend, and report on creative across many clients, each with different stakeholders and different tolerance for subjective review.
Creative review meetings turn into taste debates: 'I don't like this one,' 'my CEO won't approve blue buttons,' 'can we make the logo bigger?' Without an objective metric, every recommendation is defended with the strategist's credibility alone—and credibility gets worn down over months of subjective back-and-forth.
Managing 8-15 client accounts means 8-15 monthly creative reports, each requiring screenshots, performance tables, and a creative analysis section. Hours a week go into building these, and the creative analysis is usually the thinnest part because there's no objective scoring layer to back it up.
When ROAS drops, the media team points at creative, the creative team points at targeting, and the account manager absorbs the heat. Without a shared creative quality metric, the conversation never gets to 'here's what to fix'—it stays stuck at 'whose fault is it?'
Client reviews go 2-3 rounds when each round is based on preference rather than data. Creative teams lose a week of production time every sprint to revision cycles that could be collapsed to a single round if the 'is this creative good?' question had an objective answer.
Five capabilities that map to the actual pain points of running paid media or creative across a multi-client book: unlimited scoring, client reporting, and an objective creative quality layer in every workflow.
Unlimited creatives, unlimited variants, unlimited re-scans across your entire client roster. Whether you manage 3 clients or 15, there's no scan cap to worry about and no per-seat economics to reconcile at month end.
Attention score, CTA visibility, headline salience, product focus, and visual hierarchy sub-scores—all exportable into client decks. Replace 'we recommend variant B' with 'variant B scored 82 on attention vs. variant A's 61, driven by stronger CTA contrast.'
Run every creative through attention scoring before the client review. Enter the meeting with data: this variant scored 78, these two scored 52 and got cut. Client reviews focus on strategic direction instead of subjective design preferences, typically cutting review rounds from 2-3 to 1-2.
When a campaign underperforms, run the creative through GazeIQ. A score above 75 points to a targeting or market issue; below 60 points to creative. Use the attention data as an objective diagnostic layer in your root-cause analysis instead of a blame-allocation exercise.
Run a 5-variant batch scan for each client's weekly or biweekly drop. Rank variants, kill losers, and advance winners to live testing—all in a single session per client. The process scales cleanly from 3 clients to 15 without linearly growing your time investment.
Three realistic scenarios where attention scoring changes how an agency runs its creative process.
A performance agency walks into a quarterly review with a client whose ROAS dropped from 4.2× to 3.1×. Instead of debating whether creative or targeting is to blame, the account manager shows attention scores: current creative scored 62, the new recommended variant scored 84. The conversation pivots immediately from blame to action, and the client approves a full-variant refresh in the same meeting.
A creative studio typically goes 3 rounds with each client on every batch of hero creative. After adding attention scoring as a pre-review step, they enter client meetings with 5 variants all scoring 75+ and the 'here's why we killed the other 3' data. Average review rounds drop from 3 to 1.5, freeing roughly 2 weeks of designer time per month across 8 clients.
A mid-size holding-co paid media practice rolls out GazeIQ Agency tier across 12 client accounts. They set a shared creative floor (attention score 70+, CTA visibility 70+) that applies before any creative is promoted to scaled spend. Six months in, average client ROAS has lifted roughly 22% and the team reports fewer mid-quarter creative emergencies.
Shorter average client review cycles once attention scores enter the review workflow
Average ROAS lift across client rosters that adopt a minimum attention score floor
Flat monthly cost for unlimited scans across unlimited clients on the Agency tier
“One boutique performance agency we worked with was spending about four hours a week defending creative recommendations to clients in review calls. After adopting attention scoring as a reporting layer across the roster, that time roughly halved—clients stopped pushing back on variants scoring above 80, and the agency could confidently kill sub-60 variants without the usual subjective debate.”
Hypothetical scenario illustrating typical agency outcomes. Individual results vary.
Onboard your agency onto GazeIQ in under an hour.
Try 3 scans free—no credit card. When you're ready to roll out across the client roster, the Agency tier is $249/month for unlimited scans.
Most agencies set a 70+ attention score and 70+ CTA visibility minimum before creative is promoted. Use as a gate in your review workflow.
Export attention heatmaps and sub-score cards into your client decks. Replace subjective review with objective data—and defend every recommendation.
Unlimited scans across unlimited creative variants, GPT-4o-powered recommendations, A/B pre-testing of up to 5 variants per scan, and Meta Feed, Instagram Story, and Google Display platform contexts. For agencies managing 8-15 client accounts, this typically replaces several hundred dollars a month of ad-hoc pre-testing tools and ends exploratory spend on weak creatives across the roster.
Yes. Most agencies export the attention heatmap image and attention score card directly into monthly performance decks. Having an objective, third-party-validated attention score (rather than 'we think this creative is better') reframes client conversations from subjective taste debates to data-driven decisions—especially useful when defending creative recommendations the client initially pushed back on.
Review cycles stall when clients request changes based on personal preference. GazeIQ's attention score gives both sides a shared metric: if a creative scores 80 and the client wants to change the CTA color for subjective reasons, you have data to push back. If it scores 55, you have data to say the creative genuinely needs work. Our agency users report review cycles compress from 2-3 rounds to typically 1-2 rounds once attention scores are introduced into the workflow.
This is a high-value use case for agencies. When a client's ROAS drops, the media team blames creative, the creative team blames targeting, and the account manager gets squeezed from both sides. Running the current creative through GazeIQ gives you an objective attention score. Scores above 75 point to a targeting or market issue; scores below 60 point to a creative issue. The conversation stops being about who's at fault and becomes about what to fix first.
Unlimited scans, GPT-4o recommendations, and client-ready reports across your entire roster—one flat fee.
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