Hand-curated breakdowns. Updated when a placement changes or a new attention principle earns a home here.
12 Facebook feed ads broken down by attention principle—ecommerce, SaaS, fintech, travel, food delivery and more.
10 vertical 9:16 Story ads that respect safe zones, nail the six-word rule, and hook in the first frame.
Three galleries currently in production. Want one prioritized? Email us.
In-feed 9:16 ads that earn the first three seconds—native-feeling creative and sound-on hooks.
DraftingSkippable and non-skippable creatives engineered for the five-second decision window.
DraftingHigh-CTR headline patterns, extension stacking, and benefit-before-feature copy frameworks.
DraftingEvery example is annotated with the named attention principles behind its performance. Not vibes—specific, testable levers you can apply to your own creative.
The best ad examples aren't the prettiest—they're the ones with clear, defensible attention architecture. A studyable ad has a single dominant focal point, a CTA placed where the eye actually lands in the first two seconds, and a visual hierarchy that communicates the offer before the viewer has a chance to scroll past it.
Two layers: attention architecture and conversion signal. Attention architecture is measurable before launch—stop-rate proxies, CTA salience, contrast ratios, and the number of competing focal points. Conversion signal is observable post-launch—CTR above placement benchmarks, ROAS trending positive after fatigue curves, watch-through above 30% for video. GazeIQ scores the first layer in eight seconds.
New categories ship roughly every two to three weeks. Each gallery is a living document—examples are added when we spot a creative that demonstrates an attention principle particularly well, and older examples are refreshed when the placement they target changes materially (new aspect ratios, new safe zones, new platform UI).