The Wall of Love

“We were hitting a CTR ceiling on Meta Feed for months. Ran our next eight variants through GazeIQ, promoted only the ones above 80, and lifted blended CTR 31% in three weeks. Not a silver bullet — but the closest thing I've seen to one in creative.”

“Previously our creative review was a vibes-based debate. Now every deck opens with an attention score. Decisions happen in 15 minutes instead of an hour. My designers like it because they're no longer arguing with my gut.”

“I was the loudest skeptic on my team. I assumed an AI score would miss everything that makes a creative work. Then we ran 60 of our existing ads through it and the correlation between score and real-world CTR was uncomfortably strong. Been a convert since week two.”

“I don't have a creative team — I have me and a contract designer. GazeIQ is the closest thing I have to a second opinion that isn't my cofounder being too polite. Three scans in and it already caught a CTA placement issue I'd shipped twice.”

“The heatmap alone is worth it. Our designer keeps insisting the product is the hero of every creative. The heatmap keeps showing the eye goes to the background model every time. Now we have a tiebreaker.”

“Mobile ad creative is notoriously tricky because of the tiny viewport. GazeIQ's mobile legibility sub-score has become one of our gating metrics before launch. Install rates on 75+ scored variants run about 28% above our baseline.”

“LinkedIn is brutally expensive — every impression has to do real work. We used GazeIQ to rebuild our CTA contrast and headline salience, and our click-to-demo rate moved from 2.1% to 3.6% in a quarter. The math on LinkedIn suddenly works again.”

“First time I've ever scored an ad with anything other than my own intuition. Came in thinking this was probably snake oil. Free scan said 42 and pointed at the exact thing I thought might be wrong but couldn't articulate. Ok, fine, I'm listening now.”

“Rolled this out across all 11 of our DTC accounts last quarter. Creative review meetings got 40% shorter because we stopped arguing about personal preference. We even put the score into our client-facing weekly decks. Clients love it.”

“The biggest unlock wasn't the scores. It was that my designer and my media buyer finally had a shared language. Before GazeIQ they'd spend an hour debating taste. Now they spend ten minutes negotiating what dimension to optimize. Everything downstream is faster.”

“I came in assuming this was attention-grabbing marketing for its own sake. What actually happened: our Facebook CTR doubled on the creatives we shipped at 80+. I'm still not sure I fully trust it, but I can't argue with the performance numbers.”

“I used to resent attention-scoring tools because they felt like they were telling me my craft didn't matter. GazeIQ is different — the score comes with the why, and the why is usually something I can fix. I've gotten genuinely faster at first-pass design.”

“Ran a full audit of last quarter's winning and losing creatives through GazeIQ. The correlation between attention score and CTR was 0.78 — higher than any internal rubric we've ever built. It's now the first thing that happens to every draft.”

“Our install rate on 75+ scored creatives runs about 1.4× the baseline rate on sub-65 creatives. At our monthly spend, that gap is meaningful enough that we just don't ship sub-70 anymore. Period.”

“Our pipeline grew 41% the quarter after we started scoring every LinkedIn Sponsored Content variant pre-launch. Cost per SQL went down. CFO stopped asking hard questions about paid. Worth every dollar of the Pro tier.”

“I was sent this tool by a colleague with zero context. Ran one of our weakest performing ads through it. Score of 48, clear issue with our price/APR visibility. Ten minutes later I had a new variant at 79. We tested it live — CTR doubled. I'm now the colleague sending this to other people.”

“Small brand, no agency, no budget for a creative team. Running everything myself. GazeIQ gave me an actual rubric to follow instead of just guessing. My CTR on Feed went from 0.8% to 1.4% in a month. I'll take that.”

“This replaced a bespoke internal scoring rubric we'd spent months building. Our rubric was fine in theory but inconsistent in practice — three strategists scored the same ad three different ways. GazeIQ is consistent, which is what we actually needed.”

“Our creative team ships 25+ variants a week. Before GazeIQ, maybe 3 were real winners. After gating launches on attention score 70+, winner rate went to 5–7 per week. Same team, same budget, nearly double the usable output.”

“I fought this for a month. My argument was that attention scoring reduces creative to a number. I was wrong. The score is a floor, not a ceiling — everything above 75 is where real creative judgment kicks in. Below 75, it's just craft issues we should have caught.”

“Dropped a free scan of our worst-performing creative in as a test. It told me exactly what was broken (contrast on CTA, headline position). I did not pay for the tool that day. I paid for it two weeks later when I realized the fix took our CPA from $38 to $24.”